Starting a Business Without a Clear Vision: A Heart-to-Heart

Girl, let's be real for a second?

Starting a business when you don’t fully know where it’s going to take you? SCARY. Like, for real. It’s giving anxiety, it’s giving “what if this doesn’t work?”, but let me be the one to say: DO IT ANYWAY.

I know that fear creeps in so heavy. The doubt, the overthinking, the pressure to have it all figured out. But let me tell you this: you don’t have to know every step to start walking. Girl, sometimes you just have to start moving and trust that the pieces will come together along the way.

Just start.

Seriously. Stop waiting for the perfect plan, the perfect name, the perfect logo, or even the perfect mindset. It’s not gonna magically show up. But growth? Progress? That comes after you start.

 Don’t overthink it.

Overthinking will have you sitting on your dreams forever. You’ll talk yourself out of it every time. But what if you stopped trying to control the outcome and just showed up as you?

Be YOU in your brand.

Your vibe, your story, your quirks, it matters. People don’t connect with perfection. They connect with real. So let your brand reflect you. Let them feel like they’re talking to their homegirl. That's how Be Comfii came to life through honesty, comfort, and confidence.

Learn as you go.

None of us came out the gate knowing everything. I’ve made mistakes (plenty), messed up shirts, stressed over packaging, doubted every idea and guess what? I'm still here a year later. Still learning. Still growing.

Take failure as feedback.

When something flops, don’t take it personal. Take it as a lesson. Ask: what can I do better next time? That mindset shift alone will change everything for you.

Set realistic goals.

Stop expecting to go viral on day one or make 100 sales in your first week. It’s not a race. Give yourself goals that match your journey, not someone else’s.

Celebrate the small wins.

Got your first sale? Girl, scream about it! Designed your logo yourself? You’re that girl! Don’t wait until the “big moment” to be proud. Every little win counts.

If you're reading this and need a reminder:
Just. Start.

That thing on your heart? That idea you’ve been sitting on? It’s time.
You don’t need a full blueprint. You just need a little courage and a little faith. 

And when you do start?
Make sure you have your Be Comfii tee because you’re showing up for YOU.

A soft little reminder that you’re doing the thing, unapologetically.